Thoughts on “hypercompetition”. discuss the concept of “red ocean”

 I’m interested in your thoughts on “hypercompetition”. Discuss the concept of “red ocean” versus “blue ocean” and why adopting the latter might be a better strategy. Identify a business that is an example of eitherone which pursued a “red ocean” approach, or one that pursued a “blue ocean” strategy. Has their strategy been successful for them? Finally, discuss how the IS strategy might differ for each of these approaches.