Industry analysis paper | Marketing homework help
INDUSTRY ANALYSIS PAPER INSTRUCTIONS
An in depth managerial analysis of a selected industry such as airlines, online retail, social media, etc.
- Subject: Identify an industry which uses Data Mining as a major component of business analytics to make business decision
- Occasion: An APA style paper, with in text citations and a fully documented reference page
- Audience: A reader that is not familiar with concepts of Data Mining and how they apply to business applications
- Purpose: To inform the reader of Data Mining concepts and how they apply to business decisions as exampled in the selected industry
MAJOR TOPICS TO BE ADDRESS:
● How is Data Mining used in conjunction with Business Analytics (topics for consideration as applicable):
- Analytics
- Business Intelligences
- Descriptive Modeling
- Data Science Practitioners
- Machine Learning
- Predictive Analytics/Predictive Modeling
- Association Rule
- Recommendation Systems
- Forecast Modeling
● What is the scale of the industry Big Data
- Volume
- Velocity
- Variety
- Veracity
● The future
- Discuss how Data Mining can be used to deal with potential threats and provide opportunities for the industry moving into the future
LENGTH:
Double spaced, one inch margins, 12-point font document in sufficient length for the Purpose and to address the Major Topics provide above. You should also have a cover page and a reference page.
Please refer to the Grading rubric for point allocations.
TOPIC: Airlines
