Case discussion connecting with consumers: black & decker

 CASE STUDY ATTACHED TO THIS POST .. USE REFRENCES APA STYLE

• Please read the case and analyze it by answering these case analysis questions.
• You may answer each case discussion question in each paragraph and separate different paragraphs for different questions. You don’t have to copy the discussion questions in your answer.
• Although quantity is not quality, however I do not accept 1-2 sentence answers to each question. Please make a thorough case analysis, post 300 to 500 words’ case analysis (roughly 1.5-3 pages double spaced with12-font), 

 

Case Discussion questions need to b answered in the paper

1. What is the cause of B&D’s 9% share vs. Makita’s 50%?
2. How does the buying behavior of the tradesman impact the situation?
3. What is Makita’s competitive strategy and what role does Milwaukee (the #2 brand in the segment play)?
4. Which action alternative should B&D pursue?