Assignment 2: Social Marketing Campaigns

Assignment 2: Social Marketing Campaigns
Assignment 2: Social Marketing Campaigns
Social marketing uses traditional marketing concepts to change health behavior, with the ultimate outcome of a healthier population. Social marketing campaigns have been used to raise awareness of risk and risk behaviors, to promote the adoption of healthy behaviors, and to encourage cessation of unhealthy behaviors. In this assignment, you will be analyzing social marketing campaigns.
For this assignment, select two social marketing campaigns that have been conducted on the same health issue. (Unprotected intercourse among teens). Be sure to select social marketing campaigns or health issues different from those you used in previous discussion questions, assignments, or the final project.
Using the readings for this week, the South University Online Library, and the Internet, write a 3–5-page paper that addresses the following:

Evaluate both campaigns discussing their strengths and weaknesses.
Examine how each of the 4Ps of the marketing mix—price, product, promotion, and place—was addressed in each campaign.
Compare and contrast the campaigns in terms of the definitions of social marketing provided in the readings.
Examine the outcomes or objectives for each campaign.
Describe the intervention strategies for each campaign.
Conclude the paper with your recommendation for the most effective campaign, giving a brief justification.

Submit your assignment in Microsoft Word format
Name your document SU_PHE6210_W4_A2_LastName_FirstInitial.doc.
Cite all sources using the APA format. Make sure all references are cited in APA format. References should be current at least within the last 5 years. Remember that references should be used to support your peer responses.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.
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